Work
Most of my work is one complex B2B CRM, Coevera (formerly Pipeliner), designed for more than eight years. Each case study follows one problem from the first question to the shipped feature.
- Meeting
- Brief
- Process
- Results
Brand and print
Holisy: a name that listens
My own brand, from a nickname to a logomark.
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Zazu: from moodboard to mark
A tattoo and piercing studio logo, from a moodboard and pencil sketches to a badge.
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Wedding invitations
Three couples, three sets: personal presentations, printable proofs, then print.
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From Pipeliner to Coevera
I facilitated the rebrand of a B2B CRM inside the application: design variables and components matched across the whole product.
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The missing piece of the sales cycle
Forecasts showed up to twice what teams could sell. A new quote record fixed the numbers at the source.
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Forecasts you can act on
The numbers and the pipeline behind them on one screen, for a person, a team, a product or a category.
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Approvals without the bottleneck
Rules decide when a deal needs a yes, the right people are told, and the record waits for them.
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A first draft in the email editor
Pick the kind of email, get a first draft, then refine any part of it, without leaving the CRM.
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One visual language, every launch
Screens, icons and launch videos built on one set of rules, so every new feature fits next to the first one.
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