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Approvals without the bottleneck

Some deals need a manager's yes before they move on. Approval Processes put that yes inside the CRM, with rules, notifications and a record that waits.

An opportunity locked with the banner: record has been locked from editing, waiting for approval

The problem

Discounts and large deals needed sign-off, but the sign-off happened outside the CRM. Nobody could see what was waiting, for whom, or why a deal had stopped.

What it does

  1. A visual builder. Admins draw the approval flow: steps, the conditions that start it, and who approves each step.

  2. The right people are told. When a deal meets the conditions, approvers get a notification and everyone can see who needs to respond.

  3. The record waits. A deal under approval is locked, with a clear banner, until it is approved.

Design decisions

Lock with a reason, not just a lock

A locked record says why it is locked and who it is waiting for, so nobody guesses.

A flow you can read at a glance

The builder shows the whole path, with approve and reject branches, so admins see the process before they switch it on.

In the product

What it taught me

A rule people cannot see feels like a wall. Show the rule, and it becomes a process.

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