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A first draft in the email editor

Most sales emails start from a blank page. The AI Email Assistant lives in the CRM's email editor: pick the kind of email, get a first draft, refine any part.

The CRM email editor with AI editing options on selected text

The problem

Writing the same kinds of emails again and again takes time, and the result depends on who writes it and how busy they are.

What it does

  1. Start from a type, not a blank page. Choose what the email is for, and the assistant writes a first draft in the editor.

  2. Refine any part. Select text and use the AI editing options on just that part.

  3. Stay in one place. Everything happens in the editor people already use, next to the record they are writing about.

Design decisions

The editor stays the main tool

The assistant opens inside the editor rather than in a separate window, so writing an email still feels like writing an email.

The person decides

Nothing is sent automatically. The draft is a starting point the salesperson edits and sends.

In the product

What it taught me

AI features work best when they disappear into a tool people already know.

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