Holisy: a name that listens
Designing my own brand meant treating myself like a client. I wanted the name and the mark to say how I work, not just who I am.
The brief
A name and a mark for my own one-person studio, working with clients in Slovak and English. It had to capture who I am and what I value.
The name
"Isy" is my nickname. Read it as "I see you": I listen to the client first.
"Hol" comes from my surname, Holek. Together: Holisy.
Holis(y)tic. The name hides the way I like to design: the whole picture, not one screen.
Holisy sounds almost the same in Slovak and English, which makes it easy to remember and to find.
From sketch to mark
- Notebook sketches
- Digital construction
- Polishing
- Final logomark
The result
The final mark shows me as a solo designer with my laptop, in a clean, sharp style and plain black.
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